We compared 4 email marketing services for small business

Over the years, digital marketing has evolved, leaving many people to wonder if email marketing service still works. Email marketing service still works and has proved its irreplaceable role in many ways. For starters, based on research, the number of emails activated by 2023 will reach 4.3 billion. Furthermore, for every $1 spent on business, email marketing services can give you a return of $42 of ROI. 9 marketers out of 10 use email marketing tools to distribute original content.

email marketing services

What Makes an Effective Email Marketing Software?

An effective email marketing service with advanced features makes it easy to send out product launches, newsletters, and abandoned cart emails to your clients by giving you the necessary email marketing tool to do it. For example, a drag-and-drop editor makes it easy to develop polished unlimited emails to unlimited contacts without coding skills. In addition, there are other features, such as segmentation and tags, that allow you to send high target and personalized drip campaigns, and email campaigns. While there are many email marketing services, you may find that what works for you is a free email marketing service.

What remains a fact is that your online business and email marketing platform need an effective email marketing strategy with more advanced features to stay on track and ahead of the competition. However, it is not easy to run successful email marketing without the best email marketing services. Email marketing services help you run your email marketing duties effectively. This article will drive you through the most popular email marketing services to help you with your email marketing campaigns in your social media accounts and constant contact.


Hubspot is the most effective email marketing software for marketers with amazing marketing automation features. It involves email automation, marketing, tracking, drip campaigns, landing page builder, SMS marketing, phone support, meeting scheduling, and a suite of other flexible marketing tools that have the power of a CRM to give insight into how your marketing strategies affect your customers’ experience.

Hubspot provides the features of marketing automation, lead generation, analytics, A/B testing, drag and drop email builder, sending user-time zone-based emails, call-to-actions, etc. Furthermore, you will create a sequence of personalized follow-up reminders and emails. Additionally, you will receive a notification on opening the mail after clicking the link and opening any necessary attachments.

Hubspots’ marketing zone serves more than 78,000 customers with a free plan that comes with many features for your email marketing solution, that you can use to attain your business goals. For example, the email software allows you to create templates to measure the performance of repetitive unlimited emails and share them with your unlimited subscribers accordingly.

The free plan grants you a chance to send up to 2,000 emails per month to your unlimited subscribers and store 1,000,000 contacts. The starter marketing plan starts from $50 per month for 1,000 contacts and 5,000 emails. https://www.hubspot.com/products/marketing/email.


Mailchimp is an all-in-one, and most popular best marketing automation suite with four pricing paid plans. i.e. Mailchimp email marketing providers offer free essentials that start at $9.99 per month, standard requirements begin at $14.99, and premium starts at $299 per month. As a result, it has all the necessary marketing automation features you need to run slick email marketing campaigns.

Mailchimp has more advanced features which include landing pages, ads, email marketing, and CRM functionalities. You can create engaging emails and beautiful campaigns in minutes from the pre-designed professional templates and drag and drop builder.

A content studio fit-in lets you store and manage your images and files. In addition, Mailchimp advanced automation features that can help you grow your audience by creating unlimited landing pages through premade templates or by adding popup signup forms to your website.

Mailchimp has an easy-to-use email builder that assists you with email marketing like A/B testing, send-time optimization, pre-built, and custom list segmentation solutions. You will be in a position to create landing pages, email support, and ads from a single platform, with customized automation to reach your target customers at the right time. You can choose from pre-built workflows for email automation, such as creating your customer journeys or re-engaging emails. The platform also offers social media scheduling and ads strategy to those wishing to take their marketing strategy multi-channel.

Like many other platforms, the free plan doesn’t include customer support. However, paid strategies depend on the number of subscribers you have. There is extensive knowledge that you will find helpful  https://mailchimp.com/.


Sendinblue is a pure email marketing software for any business. Sendinblue is among the fastest-growing email marketing platforms located in Europe. It is a very easy-to-use platform with effective tools that create highly engaging emails. In addition, their email editor, drag and drop, is exceptional for beginners who don’t have experience in email marketing.

Sendinblue has beginner-friendly marketing automation tools that help you create workflows for auto follow-up emails, send transactional messages, email support, and segment users. The features also enable the perfect time to send bulk messages and emails through the AI algorithms for the best email delivery. Additionally, it offers a free email marketing plan which lets you send up to 300 emails per day. However, all your emails will have their watermark and branding.

Sendinblue has a monthly payment plan that starts from $25, where you can also include SMS to your account. The charges will depend on your sending requirements. Finally, the platform offers a separate SMPT bulk marketing assistance that helps power transactional or automated emails from your WordPress site. SMPT might not be necessary; however, it is effective for those people who have a big website and need automatic real-time content-based emails. https://www.sendinblue.com.


MailerLite is relatively new in email marketing, unlike other email marketing services; however, it is one of the best free email marketing services for its simplicity and design. MailerLite is located in Lithuania and has a young and dynamic team of vibrant average 25 years of age youths who created this modern, simple, and great email marketing software. This email service provider is international, with more advanced automation features both the support and interface offering multiple languages. MailerLite email marketing service providers come in a modern, simple and clean way. From its basic appearance to advanced segmentation, this software provides well-developed features, advanced email marketing services, a free life plan, and a robust drop email editor for ease of use.

MailerLite is a good email marketing service, effective for people with small businesses, bloggers, or beginners to the email marketing era. The templates are well designed and flexible. Some of the most useful features include auto-responders, A/B testing, simple analytics, subscriber management, landing page, contact segmentation, image library, etc.

MailerLite is free with up to 1000 subscribers and 12000 emails per month. It offers pricing plans depending on the number of subscribers. For example, 1-1000 subscribers ($10 per month), 1000-2500 ($15 per month), etc., there are no limitations for the paid plan on the number of emails sent. In addition, MailerLite offers free premium features trial for 14 days. https://www.mailerlite.com/.

Choosing the best email marketing service depends on what you need. Ultimately, choosing the best email marketing software depend on two factors; how big your constant contact list is and how effective your overall marketing strategies/marketing efforts are. Some tools and paid plans are better than free email marketing software and vice versa. However, most of them might lack advanced automation features and segmentation. Whatever services you need, having the right email marketing service is important in building an effective marketing strategy. It would help if you did intense investigation and research before settling down on one.