If you’ve heard of the phrase that email is dead, you’re not alone.
Email is 46 years old now, making it the oldest form of online communication. It was developed by engineer Ray Tomlinson on June 1971 although it wasn’t until the early 1990’s that it became frequently used, when commercial internet service providers went mainstream. The earliest widely used email services including Hotmail came around in the mid-1990’s, and ever since then, millions of people around the world have relied on email for personal and professional communication in real time.
However, many people think that in this day and age, email is dead. Over the last few years, many other online solutions have also become increasingly popular, prompting people to think that email is obsolete. Just some of these new solutions include social media, Slack, Skype, WhatsApp, Google Team Drives, and Asana; to name a few.
But while these apps and software are popular, they are by no means a viable replacement for email.
Here’s why Email is Alive and Kicking:
- 1. The number of email users as well as the sheer volume of emails being sent each year continues to grow. Radicati report that in 2017 alone, we send and receive 269 billion emails in a single day. By the end of the year, there will be a total of 3.7 billion email users around the world, and in the United States alone, over 90% of adults rely on email.
- 2. Professionals still prefer to use email as the primary form of communication. Statistics show that 95% of professionals use email for business communication. While some figures show email use is dropping slightly for personal communications, 77% of consumers prefer email. In consumers’ minds, email remains to be the best way to hear from brands they like, with a forecast of continued growth.
- 3. Email marketing is still the most effective way to reach your audience. The average deliverability rate for email is at 98%, which is impressive considering the fact that when you use social media, there are many factors needed to be considered when planning campaigns and you’ll still reach a smaller number of followers.
- 4. Marketers agree: consumers are spoiled for choice when it comes to choosing their preferred form of email marketing software. Marketers know that consumers still prefer email, since email has a wider reach and offers better adaptability. Additionally, email marketing offers great return on investment (ROI) compared to other lead generation tactics. For every dollar spent on email marketing, you’ll get $38 in return.
- 5. Email is the most popular type of online activity. There are dozens of ways you can stay connected with personal and professional communications online these days, but at the end of the day people still go back to email, time and again. Reports show that with 94% participation, email is proven to be the most widely used internet activity. With these figures, how can you afford not to be active with email marketing efforts?
These statistics show that it’s in the best interest of businesses, corporations, and enterprises to continue using email. Failure to do so will only send potential customers to your competitor.
There are many half solutions in the market today, and no doubt several of them will actually be useful to your business. However, that doesn’t mean that you should forego email completely. Simply put, there will be no other service in the world that can replace email completely.
Of course, if you’re the kind of consumer who feels overloaded by email and possible stress, there’s good news: personalized AI for your email with Knowmail.
Knowmail ‘s technology uses personalized artificial intelligence to securely and privately learn your email communication habits and acts as your personal assistant. It prioritizes your emails to urgent, important, and others, helping you focus on what really matters at any given time. Furthermore, with the power of AI, the additional productivity features grant predicted next-best-actions to help you stay organized, save tremendous time, and avoid email overload, so you may reduce stress, get more done, and live outside of your inbox.
So we know email far from being dead, but as so many are using so and relying on it, we may need help managing it properly.