Our world is more connected than ever, providing flexibility in ways that we never thought possible five years ago. Flexibility is made possible through the availability of new technology in the form of applications, devices, and software that help us complete tasks efficiently, in a shorter span of time, and with less resources today.
All hail the future of productivity!
So what can we expect from the future of productivity apps?
The changing face of email
Email is no longer the nuts and bolts system that it was when it was first developed. Email today is smarter by leaps and bounds, and it will remain as the most important communication tool for today’s connected world. It was one thing to be able to access your email on your mobile phone during your commute to work, which was already considered a huge leap in productivity; but futuristic email applications such as Knowmail already help us stay focused on what matters, get things done, and improve productivity at our desk, on-the-go, or by voice in our personal assistants.
Artificial intelligence apps
AI apps will continue to assist us in various areas of work. Although there is the constant fear of artificial intelligence replacing human resources at work, there is no need to proliferate such an image. Instead, think about how AI can help us work in more positive and pragmatic ways. Systems will continue to be developed with the purpose of assisting humans instead of replacing them, especially in areas of work that are high volume, high complexity, high repetition, and require high nodes of interacting with others. On the other hand, tasks that depend on creativity, new forms of complexity, and human presence will still be in our hands.
One-to-one individualized marketing apps
In the book, The One to One Future, authors Martha Rogers, Ph.D. and Don Peppers predicted that the marketing world will be driven by individualized communication. Ever since the book was launched, marketers have tried to get to know customers on a personal level in order to deliver very customer-specific experiences.
For example, apps may be developed to be ultra-personalized: while we have note-taking apps, we can expect note-taking apps that are specific to the needs of those in the medical industry, or those who operate machinery for a living. However, the future will allow marketers to champion for better customer experiences by focusing on offering relevant products and services tailored to everyone. This will be made possible by using big data accumulated by machine learning to give customers one-to-one experiences in various channels. That one-to-one dream has now become attainable.
Listening to customer signals will be easier
In the future, marketing will no longer be a one-way street. Businesses will need to adapt by learning how to listen to customer signals and plan quickly in order to react. App data can provide customer information specifying their intentions and needs through online browsing, purchases, and social media posts.
Companies then respond to these signals with timely, relevant messages which are called triggers, which are then sent to the customer. In order to do this efficiently, companies will need to plan in advance by developing libraries of trigger messages that are matched to specific signals. Trigger messages can vary in nature: they may be in the form of titles, promos, offers, copy, and images. They can even be combined to match the specific customer situation.
While these apps are just some of the things we can anticipate in the near future, businesses need to focus their efforts on ensuring that they are prepared for these changes. The future of work will be people-centered, offering more meaningful interaction and allowing everyone within an organization to work smarter and have unobstructed creativity combined with mobility. As businesses adapt to new ways of working with AI, they will be rewarded in the form of more productivity allowing them to choose when, where, and whom to work with.